Most of the businesses that come to us are not short of software. They are running four tools that do not talk to each other, a spreadsheet holding the process together, and a person whose job is to copy data between them. The build is rarely the hard part — understanding the work well enough to know what should be built is.
So we kept the team small and kept the disciplines together. The person who scopes a project stays on it through delivery, which means there is no handover memo where the reasoning goes missing, and no second discovery phase paid for twice.
We have grown from single websites into platforms, automations and the analytics that show whether either is working. The clients that came first are still on the systems we built for them, which is the part of the record we care most about.